Press Kit

Comprehensive media resources, audience demographics, and brand assets for The Sporting Channel.

Channel Overview

100M+

U.S. Households

8,360

Annual Broadcast Hours

$250K+

Avg. Household Income

35-65

Primary Age Range

Audience Demographics

Primary Audience Profile

Age Range35-65 years
Household Income$250,000+
Net Worth$2M+
EducationCollege degree or higher
Gender Split55% Female / 45% Male

Interests & Lifestyle

  • Equestrian sports participation (polo, hunter jumper, dressage)
  • Horse ownership and thoroughbred racing
  • Luxury travel and destination experiences
  • Country estate ownership and rural property investment
  • Fine dining, wine collecting, and gourmet experiences
  • Luxury automotive, sailing, and alpine skiing
  • High-end fashion and luxury brand affinity

Geographic Markets

United States

Primary Markets:

  • • Virginia, Florida, Kentucky
  • • Northeast corridor (NY, CT, NJ)
  • • California (Los Angeles, San Francisco)
  • • Texas (Houston, Dallas)
Europe

Key Markets:

  • • United Kingdom (London, Cotswolds)
  • • France (Paris, Deauville)
  • • Monaco and French Riviera
  • • Switzerland (St. Moritz, Geneva)
Asia & Middle East

Expansion Markets:

  • • Dubai, Abu Dhabi, Saudi Arabia
  • • Hong Kong, Singapore
  • • Tokyo, Seoul
  • • Shanghai, Beijing

Downloadable Assets

Logo Package

High-resolution logos in multiple formats (PNG, SVG, EPS)

Media Kit PDF

Complete channel overview, demographics, and advertising information

Brand Guidelines

Typography, color palette, usage guidelines, and brand standards

Programming Schedule

Detailed programming grid and show descriptions

Advertising Rate Card

Commercial inventory pricing and sponsorship opportunities

Press Images

High-resolution photography from programming and events

Media Inquiries

For press inquiries, interview requests, or additional information about The Sporting Channel, please contact our media relations team.

Contact Media Relations