Building a world-class organization to deliver exceptional equestrian and lifestyle programming to global audiences.
The Sporting Channel operates under the Sporting Equestrian Network (SEN), a vertically integrated ecosystem combining broadcast media, equestrian properties, therapeutic programs, and tokenized membership experiences. Our leadership team brings together expertise in broadcasting, equestrian operations, luxury brand partnerships, and technology infrastructure.
Strategic leadership and overall network vision, overseeing all aspects of The Sporting Channel and SEN operations.
Position to be filled
Equestrian Operations
Management of equestrian properties, training facilities, therapeutic programs, and on-site production at Langolan (Virginia) and Wellington South (Florida).
Position to be filled
Programming & Brand Identity
Content strategy, programming development, brand partnerships with luxury houses (Hermès, Ralph Lauren, Veuve Clicquot), and documentary production oversight.
Position to be filled
Broadcast + Wallet Infrastructure
ATSC 3.0 broadcast technology, digital streaming platforms, SEN Digital Wallet development, and token infrastructure management.
Position to be filled
Luxury Brand Partnerships & Advertising Sales
Commercial advertising inventory management, GVW (Global View Window) sales, luxury brand partnerships, and sponsorship block negotiations.
Position to be filled
A $25 million equestrian estate serving as the flagship training and filming hub. Located in a film-incentive and opportunity zone region with additional wellness retreat potential. Langolan represents the Red Token in the SEN Stablecoin ecosystem.
A $10 million thoroughbred-to-polo rehabilitation and conversion center adjacent to the world's largest winter equestrian circuit. Wellington South represents the Blue Token in the SEN Stablecoin ecosystem.
$35 million in premium equestrian properties with target annual baseline cash yield of 10% or greater ($3.5 million annually) before media revenue.
Two tokens (Red Token for Langolan, Blue Token for Wellington South) represent fractional participation in the SEN ecosystem. Tokens appreciate through gate fees, streaming revenue, sponsorships, hospitality, and property enhancement. Target issuance: 1 billion tokens priced initially between $0.10 and $0.30, mobilizing $100-300 million in capital.
Full-time broadcast channel distributed over ATSC 3.0, satellite, and digital streaming. Launch through Las Vegas 89.9 FM (~2 million households), scaling to 100+ million households in the United States and 900 million households in Asia.
8,360 hours of annual broadcast inventory equals over 100,000 15-second advertising placements. Standard blocks of 40,000 ad spots priced at approximately $4 million per block. Ten blocks sold produces $40 million annually; one hundred blocks produces $400 million annually.
Luxury brand partnerships (Hermès, Ralph Lauren, Somes, Veuve Clicquot) fund documentary mini-series at approximately $14 million per content block, contributing to long-term media bank value.
SEN integrates a no-cost therapeutic riding and ex-racehorse rehabilitation program as a core mission pillar. Disabled veterans, youth confidence-building riders, and riders overcoming trauma participate at no cost.
The emotional impact and narrative strength of these programs becomes premium media storytelling which is sponsor-funded, generating goodwill, positive brand alignment, regulatory favorability, and constant PR lift while operating at near-zero financial burden. This makes SEN a luxury brand with purpose credibility.