Reach an affluent, engaged audience passionate about equestrian sport, luxury lifestyle, and premium sporting culture.
$250K+ household income, $2M+ net worth, high purchasing power
100M+ U.S. households, expanding to 900M globally
Passionate about equestrian, luxury travel, fine living
Associate with heritage, elegance, and sporting excellence
The Sporting Channel controls 8,360 hours of broadcast inventory annually, equaling more than 100,000 15-second advertising placements. Our commercial inventory is packaged into high-volume sponsorship blocks designed for maximum brand exposure and audience impact.
Title sponsorship of major equestrian events, polo tournaments, and racing coverage including Royal Ascot, Kentucky Derby, and international competitions.
Sponsor-funded documentary mini-series featuring luxury brands, equestrian heritage, and lifestyle storytelling. Approximately $14 million per content block.
Exclusive sponsorship of recurring programming series including lifestyle shows, training academies, and countryside culture features.
The Sporting Channel audience aligns perfectly with luxury brands seeking to reach affluent, sophisticated consumers with refined tastes and significant purchasing power.
Hermès, Ralph Lauren, Gucci, Brunello Cucinelli, Loro Piana, Barbour, Holland & Holland
Range Rover, Bentley, Aston Martin, Porsche, Mercedes-Benz, Jaguar, Ferrari
Veuve Clicquot, Dom Pérignon, Macallan, Glenfiddich, Hennessy, Moët & Chandon
Four Seasons, Ritz-Carlton, Aman Resorts, NetJets, Private Jet Services
Private banking, wealth management, luxury real estate, investment firms
Ariat, Pikeur, Samshield, Rolex, Longines, equestrian equipment manufacturers
Connect with our advertising sales team to discuss custom sponsorship packages, documentary partnerships, and commercial inventory opportunities.